Kellogg’s, milk & sugar
Executive Summary
* In an effort to address general, and specifically childhood, obesity, the government in England has proposed restrictions on promotions of foods deemed unhealthy.
* The restrictions would limit instore and online promotions of certain foods to try to reduce consumption of these.
* Products targeted include confectionery, cakes, biscuits, ice cream, soft drinks and sugary breakfast cereals among many other items.
* Kellogg’s use cartoon characters to advertise to children. Market analysts have forecast that these restrictions might reduce Kellogg’s sales by £113 million if implemented.
* In April 2022, Kellogg’s took the government (England) to court to try to stop the restrictions.
* This note covers the restrictions, Kellogg’s objections and the recent outcome of the court case.
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