5 Responses to “Weight Watchers New Year’s Day advert”

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  1. avatar peardrop says:

    ZOE

    Can I ask – you research obesity do you actually see any clients or do they have to buy a book. I have read your obesity book it is absolutely no use to any one. You never explain what you mean by real food so come put your money where your mouth is – explain what you should actually do to stay slim. Gary Taubes is the same – no practical use what so ever.

    • avatar Zoë says:

      Hi Peardrop – I used to see clients. I’ve not done so over the past year or so due to other commitments. The obesity book is not intended to be a diet book – it’s about the obesity epidemic and what caused it. The Stop Counting Calories & Start Losing Weight is the diet book – hope this helps
      Best wishes – Zoe

  2. avatar Laurel says:

    Again, great article and I only wish you’d said more about how the vast Weight Watcher’s business “empire” (it is a multi-billion dollar business in the US alone) is absolutely crooked and does not work at all.

    Your comment “doing the same thing over and over, and expecting different results is madness” could not be truer of WW. Their entire business model DEPENDS on failure — if their customers actually lost weight, became slim and “normal” in eating habits, then they would have gone out of business FIFTY YEARS AGO!

    They make their money from A. requiring you to become a member, at $14 a week (approx.) FOREVER, which gets you into meetings where you are weighed, then given a 30 minute pep talk and literally nothing else (a few recipes sometimes) and B. selling various PURE JUNK FOOD products, such as WW branded candy, snack bars, ice cream and so forth.

    For almost six decades, they have held the dominant and enviable position in US marketing, often spoken of glowingly by medical professionals and health “pundits” on US television and magazines, as “the sensible diet” — though it is a commonplace “calorie restriction” diet with an emphasis on proven failure of low fat foods (vs. carb restriction). IN that time, WW has refused always to reveal their actual statistics on how much weight clients have lost (they HAVE to know this, as they weigh every member weekly!) and dropout rates, and recidivism!!!!

    Of course, if people KNEW how poorly the WW plan worked, or that the junk food they peddle is actually making you FATTER and less likely to lose weight, nobody would join — and they’d go out of business.

    They desperately need to be exposed, yet in all this time, I’ve NEVER seen anyone challenge them or write an expose or even investigate the “American Dieting Industrial Complex” that is DIRECTLY involved in helping cause our obesity “epidemic”.

  3. avatar Glen says:

    Many years ago in my early 30′s I was pushing 320lbs… I was in 52″ pants that were too tight (needing to move to a 54″) and got quite sick.

    Doctors decided it was my diet (I ate a lot of restaurant meals and fast food due to travel for work purposes), and they had me start reducing/eliminating things systematically, until the point I was literally told to consume nothing but CLEAR FLUIDS, and was consuming about 800 calories daily. I felt worse and worse, and amazingly was losing a little weight (about 2 lbs a week) but felt sicker and weaker every day.

    At this time I decided to get a differing opinion and bought a gym membership and enlisted the aid of a local personal trainer with a good reputation.

    The trainer wanted me to eat 2,800 calories a day. I told him that was impossible, that I wasn’t losing weight on 800 calories a day, how could I on 2,800… ?? He was emphatic and not only gave me the guideline, but several days of sample menu.

    I was asked to eat things like beef, pork, chicken, lots of non-starchy vegetables, some (limited amounts) of brown rice, some fruits (mostly berries), nuts, legumes and limited whole-grains. I eliminated all fast food, refined/processed foods and all sugars. He told me regardless of what I was told by doctors, to ensure I had at least 25-30% of my calories from FAT.

    Amazingly, I started feeling better AND lost weight. In fact, I dropped 80lbs in the first 3 months AND got stronger as well. That was 15 years ago and the concept of eating to lose weight still holds true today.

    I agree that there’s no way that calorie-deficit diets alone help you lose weight. I ate FAR more than anyone I knew that was “dieting” at the time, and lost considerably more weight. Now I personally follow a more LCHF (but not strict) approach than I did 15 years ago.

    As I do more and more research, I’m convinced the calories-in/calories-out myth is not only a myth, but one not based-on evidence – even anecdotal.

    This summer I needed to lose a few pounds (due to inactivity after a back injury), so I started cycling – I upped my intake to over 4,000 low-carb/high-fat calories a day to help fuel it, and lost my needed fat without any muscle loss. Even eating less than 100g of carb/day I was never tired – in fact I had MORE energy than before.

    Now I’m LCHF for life and my overall health markers continue to improve. I count calories, sure… but ONLY to ensure I eat; 1) enough, and 2) under 100g/carbohydrate daily.

    • avatar Zoë says:

      Hi Glen – what an inspirational story! Thanks so much for sharing this. Low Carb High Fat – way to go!
      Very best wishes – Zoe

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