Breakfast cereals with more sugar than a doughnut

Written by Zoë on October 26, 2009 - 0 Comments
Categories: Ingredients, Media comments

This accompanied a great Despatches programme on Channel 4 (UK) on Monday 26 October 2009: (http://www.channel4.com/programmes/dispatches/4od#3007260) The programme looked at sugar (and salt) in our breakfast cereals and did some really practical exercises with children and parents, which were very visual and impactful. The parents didn’t have a clue how to read a cereal packet [...]

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Cereal makers told: No more fake health claims

Written by Zoë on August 24, 2009 - 0 Comments
Categories: Conflict, Ingredients, Media comments

This was a long overdue article by Sean Poulter, the consumer affairs correspondent. Some cereal brands are promoted as healthy on the back of a couple of artificially added vitamins. Can you believe we spend more than £1bn on cereals each year? The consumer group, WHICH, found that 31 of the top 100 selling brands [...]

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