Can governments nudge away obesity?

Executive summary

* Behavioural scientists generally, and an organisation called the Behavioural Insights Team (BIT) specifically, played a significant role in advising government during the Covid-19 era.

* One of the earliest behavioural scientist publications advised that a substantial number of people didn’t feel threatened enough [by Covid] and their level of personal threat needed to be increased with hard-hitting emotional messaging.

* Few people are aware of how fear was 'weaponised' in this way.