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Lessons from The Biggest Loser

Back in 2010 I met with a TV producer who was working on diet programmes. She shared that one of the biggest bafflements in the TV world was why The Biggest Loser was massive as a show in the US, but a complete non-starter in the UK. The show ran on Living TV in the UK in 2005 and 2006. It moved to ITV in 2009 (not even prime time), but didn’t last beyond 2012. The US show, in contrast, started in 2004 and is now in its 17th season. Just the factoids on the Wiki page alone are extraordinary. The fastest 100 lb loss took just 6 weeks!


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