Kellogg’s Special K Mini Breaks

Written by Zoë on February 22, 2010 - 3 Comments
Categories: Ingredients

I saw a full page advert in a Sunday supplement magazine yesterday for Special K Mini Breaks – Chocolate variety. Described as “Mmmmmmmmmm”; “crunch”; “delish”; “biscuit”‘; “chocolate”; “crispy”; “choccy”; “biscuity”‘; “crunch”; “moreish”; “99 calories a bag”; “crunchy, delicious, biscuity bites”. How to get every word possible to tempt a dieter to eat stuff that they [...]

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Cereal makers told: No more fake health claims

Written by Zoë on August 24, 2009 - 0 Comments
Categories: Conflict, Ingredients, Media comments

This was a long overdue article by Sean Poulter, the consumer affairs correspondent. Some cereal brands are promoted as healthy on the back of a couple of artificially added vitamins. Can you believe we spend more than £1bn on cereals each year? The consumer group, WHICH, found that 31 of the top 100 selling brands [...]

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