Author, obesity researcher .

Weight Watchers New Year’s Day advert

Weight Watchers are running one of the longest adverts on British television, simultaneously on commercial channels, between 6.30pm and 7pm on January 1 2012. The advert was announced in the media so that coverage could start before the advert. The advert (three minutes and 10 seconds long) is fronted by Alesha Dixon who has never [...]

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Weight Watchers works – according to a study funded by Weight Watchers

“One pound of fat contains 3,500 calories. To lose 1lb a week you would need to cut out 3,500 calories from your overall weekly nutritional requirements, this equates to needing a deficit of 500 calories a day.”[i] (Zoe Hellman, Weight Watchers dietician) This is the formula believed by Weight Watchers, NICE, the NHS, the Department [...]

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The Calorie theory is everywhere, and wrong

I keep a pile of newspaper articles to blog when I get 5 minutes. I kept one from 28 September about a book written by Brian Wansink – something like “Why we eat more than we think.” Strategy number 1 (out of 8 ) in the book was “Just ten extra calories a day – [...]

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