Kellogg’s Special K Mini Breaks

I saw a full page advert in a Sunday supplement magazine yesterday for Special K Mini Breaks – Chocolate variety. Described as “Mmmmmmmmmm”; “crunch”; “delish”; “biscuit”‘; “chocolate”; “crispy”; “choccy”; “biscuity”‘; “crunch”; “moreish”; “99 calories a bag”; “crunchy, delicious, biscuity bites”.

How to get every word possible to tempt a dieter to eat stuff that they should be avoiding?! And, of course, as people who eat Special K are Queens of calorie counting, the 99 calories a bag is going to appeal.  99 calories of what, however? This is the full ingredients list from the Kellogg’s web site:

Cereals (Rice, Wheat Flour, Whole Oats, Wholewheat, Rice Flour), Sugar, Vegetable Oil, Chocolate (5%)(Sugar, Cocoa Mass, Cocoa Powder), Wheat Gluten, Glucose Syrup, Defatted Wheatgerm, Dried Skimmed Milk, Partially Inverted Sugar Syrup, Salt, Oat Fibre, Barley Malt Flavouring, Raising Agents (E500, E450a), Flavourings, Emulsifier (Soy Lecithin), Antioxidant (E320), Vitamin C, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12.

Ignore the vitamins added to give this product a false impression of containing nutrients and you have sugar in the form of sugar (twice), glucose syrup, partially inverted sugar syrup and the flavourings are no doubt sweet ones. Then you have wheat flour, whole wheat, wheat gluten and defatted wheat germ. Ever wondered how we end up eating more sugar and wheat than any other ingredients out there?!

- 100g of this product is 72g of carbohydrate and 414 calories.

- 100g of pork chop is 0g of carbohydrate and 123 calories!

- 100 of apple is 14g of carbohydrate and 52 calories.

- 100g of porridge oats (dry oats, no water) is 69g carbohydrate and 379 calories.

Even if you care about calories – there are far better ways to consume calories than to eat 100g of this frightening selection of ingredients.

I had an eating disorder once, so I know what it is like to binge and starve and be horrible to oneself. I truly believe that putting this product in your mouth is being horrible to yourself. Be nice to yourself and eat real food! Nature makes the healthiest food – not Kellogg’s.

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